SEO Success Factors

Search Engine optimization (SEO) seems like alchemy to the uninitiated. But there is a science to it. Below are some important “ranking factors” and Best Practices that can lead to success with both search engines and searchers.

On Page Factors

- These elements are in the direct control of the publisher

Content

  1. Cq - Quality - Are Pages well Written and Have Substantial Quality Content ? - (+3)

  2. Cr - Research - Have You Researched the keywords people may use to find your content ? - (+3)

  3. Cw - Words - Do pages Use words & phrases you hope they will be found for ? - Cw(+2)

  4. Cf - Fresh - Are Pages fresh & about “hot” topics ? - Cf(+2)

  5. Cv - Vertical - Do you have image, local, news, video or other vertical content ? - Cv(+2)

  6. Ca - Answers - Is your Content turned into direct answers within Search Result ? - Ca(+2)

  7. Vt - Thin - Is content “thin” or “Shallow” & lacking substance ? - Vt(-2)

Architecture

  1. Ac - Crawl - Can search engines easily “crawl” page on site ? - (+3)

  2. Am - Mobile - Does your site work well for mobile devices ? - (+3)

  3. Ad - Duplicate - Does Site manage duplicate content issue well ? - (+2)

  4. As - Speed - Does site load quickly ? - (+2)

  5. Au - URLS - Do URLs contain meaningful keywords to page topics ? - (+1)

  6. Ah - HTTPS -Does Site use HTTPS to provide secure connection for visitors ? - (+1)

  7. Vc - Cloaking - Do you show search engines different pages than humans ? - (-3)

HTML

  1. Ht - Title - Do HTML title tags contain Keywords relevant to page topics ? - (+3)

  2. Hd - Description - Do meta Description tags describe what pages are about ? - (+2)

  3. Hs - Structure - Do pages structured data to enhance listing? - (+2)

  4. Hh - Headers - Do Headlines & subheads use header tags with relevant keywords ? -  (+1)

  5. Vs - Stuffing - Do you excessively use words you want pages to be found for ? - (-2)

  6. Vh - Hidden -Do colors or design “hide” words you want pages to be found for ? - (-1)

 

Off Page Factors

- Elements influenced by readers, visitors & other publishers

Trust

  1. Ta - Authority - Do Links, share & other factors make page trusted authorities ? - (+3)

  2. Te - Engage - Do visitors Spend time reading or “bounce ” away quickly? - (+2)

  3. Th - History - Has site or its domain been around a long time, Operating in same way ? - (+1)

  4. Vd - Piracy - Has site been flagged for hosting pirated content ? -  (-1)

  5. Va - ADS - Is Content ad-heavy ? Do you make use of intrusive interstitials ? - (-1)

Links

  1. Lq - Quality - Are Links from trusted, Quality or respected websites? - (+3)

  2. Lt - Text - Do links pointing at pages use words you hope they will be found for ? - (+2)

  3. Ln - Number - Do many links point at your web pages ? - (+1)

  4. Vp - Paid - Have you purchased links in hopes of better ranking ? -  (-3)

  5. Vi - Spam - Have you created links by spamming blogs, forums or other places? - (-3)

Personal

  1. Pc - Country - What country is someone located in ? - (+3)

  2. Pl - Locality - What city or local area is someone located in? - (+3)

  3. Ph - Has someone regularly visited your site ? - (+2)

Social

  1. Sr - Reputation - Do those respected on social networks share your content ? - (+2)

  2. Ss - Shares - Do many share your content on social networks? - (+2)



All Factors are important, but those marked 3 carry more weight than 1 or 2. No Single factor guarantees top rankings or success, but having several favorable ones increase the odds. Negative “violation” factors shown in red harm your chances.


More from this author


Comments on this beam

Be the first one to comment

Leave a comment

Your email address will not be published. Required fields are marked *

Login to Indibeam

Sign Up to Indibeam

Select your favorite categories

Arts & Entertainment
Automotive
Book Reviews
Business
Marketing
Computers & Technology
Food & Drink
Gaming
Health & Fitness
Home Improvement
Internet
Kids & Teens
Legal
News & Society
Sports
Education
Relationships
Self Improvement
Shopping & Product Reviews
Travel
Writing & Speaking

Forgot Password